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🟢 Easy
SaaS cost 110€/mo Mailchimp Standard plan: €110/mo for 10K subscribers. Brevo: ~€65/mo.
Self-host cost 5€/mo Part of existing VPS. SMTP via Amazon SES: ~€1 per 10K emails.
You save €1260/yr Pays back: 1st month
Time Investment
Initial Setup 2h Docker compose, Caddy reverse proxy, SMTP configuration
Monthly Maintenance 1h/mo Docker updates, bounce rate monitoring, SMTP reputation checks
Risks & Trade-offs
- ⚠️ SMTP reputation management — new IPs need warming
- ⚠️ Bounce handling requires Amazon SES or a Postfix relay
- ⚠️ Email deliverability monitoring is on you
🐕We run this:Powers this site's newsletter. Deployed on the same VPS.
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